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NUTRASWEET ADVERTISING UPHELD BY THE ADVERTISING STANDARDS AUTHORITY
London, 9 June 1999

Aspartame NutraSweet advertisement

Remember your first taste of NutraSweet?

Mothers' milk doesn't contain NutraSweet, but it might as well. Aspartame is made from things which occur in much larger quantities in other parts of our diet, and our bodies digest it completely naturally.

The principal components of aspartame are two building blocks of protein - phenylalanine and aspartic acid, which are just like those found in eggs, fruit, cheese or fish. And even in mothers' milk.

So when you're looking for a partner for sugar, pick the sweetener which your body will recognise.

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